If you are a business owner with a wide variety and mix of services, you may struggle with this very question! Should you mix personal with business photos? I love Instagram but how do I use it effectively for my business? A recent article by renowned Wedding Photographer, Jasmine Star digs into this vast question and with her huge following, who can deny the results?
I loved Jasmine’s take on this – she says “Showing off what makes you unique as a business owner is one of the most powerful things you possess. Are you a realtor who likes to paint? Why not paint the view from a ocean-view home you’re selling and share a video of your process on Instagram? Are you a fitness expert who likes to cook? Why not post a photo of a healthy meal you cooked and share the recipe with your followers? Are you an accountant who loves to walk on your lunch break? Why not create an Instagram challenge (with a hashtag!) encouraging others in office life to join your walking efforts for seven days and report the positive changes in their mindset? Not only is this a good way to differentiate your skills as a CPA, but it sheds light into who you are as a person, as well as creates community around a shared goal.
This is powerful.
So what am I saying? Curate your Instagram feed to reflect your brand story, stay true to the business’ vision, and share images that differentiates your company with the only true thing that makes your business different: YOU.”
Thanks Jasmine Star for your inspiration and for all your fantastic articles!!